Jim Osmani on Google
2 years ago
06/12/2018, 08:32 AM
I was in need of an SEO expert witness as part of a lawsuit in Federal Court and was fortunate to have Joe Devine and his team on our side.
This was a complicated case relating to organic ranking fluctuations due to on page and off page optimization techniques. Joe took the time to understand the nature of the claims and deployed his knowledge of algorithm updates, search terms, competitive landscape and various website auditing techniques to prepare an expert report. Yet, while the thechnical aspects of the report were impressive, it was Joe’s ability to articulate and explain the SEO subject to the Court and opposing counsel that resulted in a quick resolution and settlement.
I spoke with many SEO experts in my search for this case and most went non-responsive after learning that it may require depositions, testimony etc., while Joe was ready for the challenge. At first I thought the others didn’t want to take the case because of the time commitment, but then it was clear that Joe was the only one that had the confidence to stand by his work in a court of law.